Tag: Business Education

The Role of Authenticity In Personal Statements

Colorful cartoon of a young Caucasian male and an Asian female MBA applicants seated at a cafe table, surrounded by open laptops and scattered papers. They are deep in conversation, brainstorming about their personal statements, with other cafe patrons visible in the background. The setting is lively and focused, ideal for depicting the strategic planning of MBA applications.
MBA AdComs consider a host of factors, but authenticity always rings true

Striking a Balance Between Authenticity and Cynicism

         In my eighteen years of helping people earn admission into their dream schools, two kinds of applicants are quite common. The first type sees their application as merely a means to an end. They want to know what the admissions committee wants, and they’ll then try to shoehorn their life into that mold. The second type treasures pure authenticity, and insists on featuring the most important moments of their lives in their personal statements, even if they’re not quite relevant.

         Neither of these approaches are quite right; the first is too cynical and the second focuses so much on “authenticity” that it forgets its purpose. The correct path is one that splits the difference, and this is what makes crafting a perfect personal statement so perplexing and difficult. On one hand, there’s a compelling need to present oneself in a way that resonates with the Admissions Committees (AdComs). On the other, there’s the inherent desire to remain authentic to one’s true self. With that in mind, how can you blend sincerity with strategic insight to unlock the gates to top-tier business schools?

 

Every Kind of Writing Has a Purpose

Let’s start with a fundamental truth: every kind of writing serves a specific purpose. The personal statement is one of the strangest kinds of writing in that it’s a blend of memoir, CV, and interview. For MBA application essays, the purpose is unequivocally to earn admission—not to bare your soul as you might on a dating app. Understanding this is pivotal. Your personal statement must be meticulously tailored to reflect the qualities, accomplishments, and experiences that AdComs value in prospective students… but not do so in a way that feels obviously manufactured. It’s about highlighting aspects of your life that align with the school’s ethos and expectations.

However, this does not mean fabricating stories or presenting an exaggerated version of yourself. The art lies in selecting genuine experiences from your life that best demonstrate these values. This approach ensures that your essay remains grounded in reality while strategically showcasing your compatibility with the school’s culture and objectives.

Okay… so HOW?

 

The Utility of Authenticity

Let’s begin by talking about authenticity within the context of a personal statement. Why is it crucial, especially when you’re consciously tailoring your essay? In short, authentic essays are better essays. Authenticity brings a certain richness to your writing. It makes your stories believable and relatable. An authentic essay does not feel forced; it flows naturally and engages the reader by weaving narratives that are both compelling and true to who you are.

This might sound like a contradiction—being authentic while also being strategic. However, think of authenticity in this context as being purpose-driven. You’re not just recounting your experiences; you’re strategically selecting stories that authentically illustrate your values and attributes that align with the school’s profile.

 

Two Keys to Balancing Authenticity and Strategy

 

  1. Align Your Stories with Core Values

Begin by identifying 3-5 core values or attributes that your target school holds in high esteem. These can be gleaned from the school’s website, promotional materials, and by engaging with alumni and current students. Note the words and ideas that they repeat often or that they lead with. Once you have this list of values, brainstorm real-life stories from your own experiences that reflect these qualities.

For instance, if leadership is a recurrent theme in the school’s ethos, reflect on instances where you demonstrated leadership. Perhaps you led a project at work that turned around an underperforming department, or maybe you spearheaded a volunteer initiative that made a significant impact. These stories are effective not just because they show you possess desirable traits, but because they are rooted in your real experiences, lending credibility and authenticity to your narrative.

 

  1. Don’t Overestimate the AdComs

A common mistake applicants make is overestimating the AdComs. It’s easy to imagine them as omniscient judges capable of seeing through any embellishment or strategic positioning in your essay. While it’s true that AdComs are adept at evaluating applications, they are not infallible. They are looking for well-crafted essays that are honest, forward-looking (that connect your intended past in a realistic way with what you’ve done and hope to learn in their school), and reflective of the candidate’s true potential and fit with the school.

As long as your essay is grounded in real stories that illustrate your claims, you shouldn’t worry too much about AdComs seeing through your strategy. The key is to be honest and thoughtful in your writing, ensuring that it is both reflective of your genuine self and strategically aligned with the school’s values.

 

Embrace Your Multifaceted Self

Remember: truthfulness is non-negotiable. When I tell you to be strategic, I AM NOT encouraging you to be in any way dishonest. An excellent essay is an ethical essay, and even if you don’t believe in ethics (which… wow, shame on you!) understand that there are many negative consequences to dishonesty, not least that your essay will often feel phony.

However, recognizing that every person embodies multiple facets of themselves is crucial. In your MBA application essay, you are simply choosing to highlight those aspects of your personality and experience that resonate most powerfully with the AdComs. This doesn’t mean you are being insincere; rather, you are showcasing the parts of your identity that best align with the academic and cultural milieu of the school you aspire to join.

Crafting an MBA application essay is a balancing act of authenticity, cynicism, and strategy. By aunderstanding the purpose of your writing, staying true to your stories, and strategically aligning them with the values of your target program, you can create a compelling narrative that is both sincere and persuasive. Remember, the goal is not just to tell a story, but to tell your story in a way that aligns with the expectations and values of the AdComs, opening the door to the next big step in your career and personal development.

For more help with your personal statement, check us out at Gurufi.com. Our personal statement editors and consultants have decades of experience helping clients get into top Masters and Ph.D. programs in STEM, humanities, fine arts, and social sciences. Our specialty is helping you craft compelling personal statements that move the needle in your admissions process! For questions, shoot us an email at service@gurufi.com. Check us out on Facebook, Twitter, and LinkedIn.

How to Begin Your MBA Personal Statement

Cartoon illustration of two enthusiastic MBA applicants embarking on their journey, with a white male holding a laptop and giving a thumbs-up, and a South Asian woman holding a folder full of documents, both standing in front of a 'MBA Journey Starts Here!' sign with a university campus in the background
With a careful, smart plan, your MBA application process doesn’t have to be so hard!

It’s April, which means that many of you are beginning in earnest the process of applying for MBA programs. Congratulations on making this potentially life-changing decision!

In this video, we lay out five things to do to prepare yourself for the challenges ahead.

For more help with your personal statement, check us out at Gurufi.com. Our personal statement editors and consultants have decades of experience helping clients get into top MBA programs. Our specialty is helping you craft compelling personal statements that move the needle in your admissions process! For questions, shoot us an email at service@gurufi.com. Check us out on Facebook, Twitter, and LinkedIn.

Expert Tips for Choosing the Right Program After Admission Success!

Cartoon of a pensive MBA applicant with three thought bubbles overhead, each labeled with the names of top business schools: 'Harvard Business School,' 'Columbia Business School,' and 'Wharton.' The applicant appears slightly stressed, symbolizing the challenging decision-making process involved in choosing among prestigious MBA programs.
In the world of elite education, choosing the right MBA program can be as challenging as getting in. This cartoon captures the dilemma faced by applicants who must decide between two or more great options.

When I checked my email this morning, I remembered why this is my favorite time of year! Two of my favorite clients got into their dream schools, and my back-and-forth emails with a client who just found out that he got into Stanford brought a warm feeling to my heart that just about melted the huge pile of snow outside my house!

During the late fall and early winter, we’re incredibly busy at Gurufi, helping clients get into their dream schools. But now, our clients are starting to hear back from MBA programs, and the good news we get is fantastic and justifies all the late nights working with them to perfect their personal statements and CVs. But now, many of our clients face a happy dilemma: how do you choose between two good schools?

To be clear, it’s a champagne problem! And, to be honest, it’s a problem that we love to dump on our clients’ laps!  As we say at Gurufi, “there’s no crying on the yacht… but it’s okay to worry a bit…”

Though technically speaking picking from among schools isn’t part of my job, I often give clients some advice about this question based on years of experience. Here are ten thoughts on how to pick between schools after you’ve been offered admission!

  1. Ask yourself: do I want to live there? One of the biggest mistakes that I’ve seen people make is to view their graduate school experience as something that they should just endure or merely Not your preferred location? Well… it’s only a few years! That is the wrong approach. If you’re happy, you’re more likely to thrive, make connections, and get the most out of the experience. So, take the school’s location and size into account. Think about whether you want to attend a large or small school and if you want to live in a major city or a small town. Ask yourself, “is this somewhere I could live?” Don’t be afraid to try something new, but listen to what your gut says and ask yourself “could I thrive here?”

  1. Once again, look into the academics and how well they align with your goals. Especially if you’re trying to decide between comparable programs, take the time to do another “final check,” perhaps even more in-depth than when choosing whether to apply. Check out the instructors and available programs. Check the curriculum to see if it fits your professional objectives, and look into the professors to see if they have any relevant experience or publications. Contact current students and ask them what they love and what they wish they could change. Write down what you think your two years of coursework, training, resources, and extracurriculars would look like.

  1. Okay, fine… take into account the school’s reputation and ranking. I am a HUGE believer in the idea that fit matters more than ranking, but ranking and reputation do matter. Rankings should not be the primary consideration, but they can help you determine the standing of the institution and the caliber of its curriculum.

  1. Think about the alumni and current students you’ve met. By this point, you’ve likely talked to lots of current students and alumni. Once you’ve been admitted, use LinkedIn and other resources that the school provides to have more conversations about the school and its strengths. You’ll likely find that students are even more frank with students who’ve been admitted. Similarly, find out about how active alumni are and the kinds of things that they’re up to. After graduation, a robust alumni network may offer useful contacts and assistance.

  1. Price compare. Usually, schools provide financial aid and cost information a few weeks after admission. Sometimes longer. As soon as you have this information, it’s time to get down to brass tacks. How much are you willing to spend? Importantly, you can also use this period to bargain. Contact the Admissions and Financial Aid offices if you’ve gotten a more generous package from another school, and ask them to close the gap. They won’t always be able to do so, but they often can, and it never hurts to ask! At any rate, once you have some solid numbers, a basic ROI assessment that includes everything from long-term trajectory to immediate salary bumps can help you figure out your next move.

  1. Don’t forget to do a deep dive into local expenses! If you’re comparing, for instance, NYU and Ross, remember to account for the fact that Manhattan is a lot pricier than Ann Arbor.

  1. Listen to your gut… but you don’t have to obey it! Churchill said that “intuition is reason in a hurry.” There’s real truth to this. In 99% of cases, people have a gut-level preference for one school. Begin by acknowledging what this is, and then ask why. Are you a little too enamored with rankings? Did the campus dazzle you? Whatever the reason, ask yourself a follow-up question: is the basis of my gut’s decision rational and good? If not, then be willing to deny your intuition and take a more thoughtful approach. If so, then you know what to do!

  1. Consider the culture and ideals of the school. To learn more about the school’s culture and beliefs and determine whether they coincide with your own, visit the school’s website and go to informational sessions. If this hasn’t been made clear to you, ask somebody. Attending a school where your values align with theirs is vital, so don’t overlook it.

  1. Dig into the data. Now is the time to get even fussier about all of the relevant data that schools keep. What’s their 1-year and 5-year employment data look like? Average salary? Long-term satisfaction rate (or its proxy: alumni giving percentage)? You probably looked at this information during the application process, but now is the time to do it again!

  1. Take into account the school’s inclusion and diversity. A varied and inclusive school may offer a richer educational experience and can also be a positive reflection of the ideals of the institution. And if that touchy-feely stuff doesn’t move you, remember that you’re hoping to thrive within an increasingly global and diverse world, so be sure that you have the background and comfort level to do this!

I hope that you have the happy conundrum of trying to choose between great options! If you’d like to have this problem, then be sure to check us out Gurufi.com!  For seventeen years, we’ve helped thousands of clients craft powerful personal statements and attractive CVs. Check us out at Gurufi.com. Our personal statement editors and consultants have decades of experience helping clients get into top medical, law, and graduate programs. We pride ourselves in guaranteeing the satisfaction of every client. Our specialty is helping you craft compelling personal statements that move the needle in your admissions process! For questions, shoot us an email at service@gurufi.com. Check us out on Facebook, Twitter, and LinkedIn.