Business School Archives - Consultants' Corner

Ten Tips for Getting a GREAT Letter of Recommendation

College-aged student handing over CV and personal statement to a smiling professor in a colorful cartoon office setting, with books, laptop, and certificates in the background. — As with all parts of your application, you need a smart strategy for Letters of Rec

In the competitive world of applications—whether for college, graduate school, or a new job—a strong letter of recommendation can be a deciding factor in your favor. At Gurufi, where we specialize in personal statements, CVs, and letters of recommendation, we have seen firsthand how a well-crafted letter can make a substantial difference. Despite the fact that they play a pivotal role, far too many people simple hand them off to letter-writers and don’t have a thoughtful plan to ensure they get the most of their letters. Here is a 10-part guide to writing a strong letter of recommendation.

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Ask for a STRONG Letter of Recommendation

When I worked as a professor, I would write a letter for anybody who asked… but not everybody got a strong letter. If you earned a B-, my letter would basically say, “Johnny was in my class, completed the assignments on time, and earned a passing grade.” I told people beforehand, “I’ll write you a letter because it’s part of my job, but you haven’t earned a strong one.” By contrast, a great student got a longer, more specific and detailed, and effective letter.

What’s the lesson here? Don’t just ask if somebody will write you a letter; ask if they’ll write you a STRONG letter. They may say “no,” or otherwise, hedge, which indicates that you need to find somebody else. And, if they were going to write you a strong letter beforehand, it helps to set the expectation that you are seeking a letter that highlights your strengths and capabilities in a compelling way.

Provide Your Personal Statement and CV

The best letters of recommendation are details, specific, and align with the core themes of your application. As such, to write a strong and detailed letter, your recommender needs to know about your achievements, goals, and experiences. Providing them with your personal statement and CV offers a comprehensive view of your background. Your personal statement will give them insights into your motivations and aspirations, while your CV will highlight your accomplishments and relevant experiences. This information helps them write a letter that is specific and tailored to the opportunity you are seeking.

When I wrote letters, having these documents was quite helpful in terms of making sure that I included details that complemented their application.

Offer to Meet with Them to Discuss Your Application

A face-to-face or virtual meeting can be incredibly valuable. During this meeting, you can discuss the specific points you would like them to mention in the letter. Share your goals, why you’re applying for this particular program or position, and any specific achievements you want to highlight. This conversation can also help you gauge their willingness and enthusiasm for writing the letter, and it provides an opportunity for them to ask questions to better understand how they can support your application.

Be Judicious About Who You Are Asking

Choosing the right person to write your letter of recommendation is crucial. Ideally, your recommender should know you well and be familiar with your work. This is FAR MORE important than simply choosing a big name. They should be someone who has observed your skills, achievements, and character firsthand and can write extensively about them. A letter from a well-known person may carry weight, but only if they truly know you and can provide a detailed and personal account of your abilities. Academic advisors, professors, direct supervisors, or mentors who have worked closely with you are often the best choices.

Provide Them with Plenty of Time

Respect your recommender’s time by asking them well in advance of your application deadline. A rushed letter may lack the detail and thoughtfulness of one that was written with ample time. Asking somebody at the last minute might, frankly, also really annoy them, and “annoyed” isn’t the state of mind you want your writer to have. Aim to ask at least a month before the deadline, and be clear about when you need the letter. This allows your recommender to plan their schedule and gives them the time to craft a well-considered letter.

Follow Up Politely and Be Sure to Thank Them Afterward

Once your recommender has submitted the letter, express your gratitude. A hand-written thank-you note is a courteous way to acknowledge their effort and support. Let them know how much you appreciate their help and keep them informed about the outcome of your application. A sincere thank you not only shows your appreciation but also leaves a positive impression for any future requests you may have.

If the deadline is approaching and you haven’t received confirmation that the letter has been submitted, it is appropriate to follow up politely. A gentle reminder can ensure that your application is completed on time without causing undue stress to your recommender.

Lastly, if you earn admission or get the job, be sure to forward that information to your letter-writer and thank them for it again.

Provide Context and Details

If there are specific experiences or projects you want your recommender to mention, provide them with details. For example, if you worked on a significant project under their supervision, remind them of the specifics and the impact of your work. This helps them include concrete examples that can strengthen your letter.

I always appreciated it when students said, “please emphasize my work on X, Y, or Z…” as it gave me clarity about what to include.

Stay Organized

Keep track of who you asked, when you asked, and the deadlines for each letter. This organization ensures you don’t miss any important dates and allows you to follow up as needed without appearing disorganized or forgetful.

Offer to Write a Draft

In some cases, your recommender might appreciate a draft letter that they can edit and personalize. This can save them time and ensure that the key points you want to be included are covered. However, this should be offered tactfully and only if you believe it will be helpful.

Letter writing is highly individualized, and different people will ask you for different things. Remember that you’re the one asking for a favor, so do whatever you can -within ethical boundaries- to help them help you.

Understand the Format and Requirements

Different institutions may have specific requirements for letters of recommendation. Make sure your recommender is aware of these requirements, whether it’s a particular format, length, or topics that need to be covered. Providing this information upfront can help them write a letter that meets all necessary criteria.

This is especially important if letters have to be uploaded to particular portals. Make sure that you provide clear instructions and perhaps even offer to set it up for them if they haven’t already.

Conclusion

Securing a strong letter of recommendation requires careful planning, clear communication, and consideration for your recommender’s time and effort. By following these steps, you can ensure that your letters of recommendation are compelling, detailed, and tailored to support your application. At Gurufi, we’re here to help you through every step of the process, ensuring that your application stands out for all the right reasons. Good luck!

For more help with your personal statement, check us out at Gurufi.com. Our personal statement editors and consultants have decades of experience helping clients get into top Masters and Ph.D. programs in STEM, humanities, fine arts, and social sciences. Our specialty is helping you craft compelling personal statements that move the needle in your admissions process! For questions, shoot us an email at service@gurufi.com. Check us out on Facebook, Twitter, and LinkedIn.

The Personal or the Professional? What to Emphasize in Your MBA Personal Statement

The Role of Authenticity In Personal Statements

MBA AdComs consider a host of factors, but authenticity always rings true

Striking a Balance Between Authenticity and Cynicism

In my eighteen years of helping people earn admission into their dream schools, two kinds of applicants are quite common. The first type sees their application as merely a means to an end. They want to know what the admissions committee wants, and they’ll then try to shoehorn their life into that mold. The second type treasures pure authenticity, and insists on featuring the most important moments of their lives in their personal statements, even if they’re not quite relevant.

Neither of these approaches are quite right; the first is too cynical and the second focuses so much on “authenticity” that it forgets its purpose. The correct path is one that splits the difference, and this is what makes crafting a perfect personal statement so perplexing and difficult. On one hand, there’s a compelling need to present oneself in a way that resonates with the Admissions Committees (AdComs). On the other, there’s the inherent desire to remain authentic to one’s true self. With that in mind, how can you blend sincerity with strategic insight to unlock the gates to top-tier business schools?

Every Kind of Writing Has a Purpose

Let’s start with a fundamental truth: every kind of writing serves a specific purpose. The personal statement is one of the strangest kinds of writing in that it’s a blend of memoir, CV, and interview. For MBA application essays, the purpose is unequivocally to earn admission—not to bare your soul as you might on a dating app. Understanding this is pivotal. Your personal statement must be meticulously tailored to reflect the qualities, accomplishments, and experiences that AdComs value in prospective students… but not do so in a way that feels obviously manufactured. It’s about highlighting aspects of your life that align with the school’s ethos and expectations.

However, this does not mean fabricating stories or presenting an exaggerated version of yourself. The art lies in selecting genuine experiences from your life that best demonstrate these values. This approach ensures that your essay remains grounded in reality while strategically showcasing your compatibility with the school’s culture and objectives.

Okay… so HOW?

The Utility of Authenticity

Let’s begin by talking about authenticity within the context of a personal statement. Why is it crucial, especially when you’re consciously tailoring your essay? In short, authentic essays are better essays. Authenticity brings a certain richness to your writing. It makes your stories believable and relatable. An authentic essay does not feel forced; it flows naturally and engages the reader by weaving narratives that are both compelling and true to who you are.

This might sound like a contradiction—being authentic while also being strategic. However, think of authenticity in this context as being purpose-driven. You’re not just recounting your experiences; you’re strategically selecting stories that authentically illustrate your values and attributes that align with the school’s profile.

Two Keys to Balancing Authenticity and Strategy

Align Your Stories with Core Values

Begin by identifying 3-5 core values or attributes that your target school holds in high esteem. These can be gleaned from the school’s website, promotional materials, and by engaging with alumni and current students. Note the words and ideas that they repeat often or that they lead with. Once you have this list of values, brainstorm real-life stories from your own experiences that reflect these qualities.

For instance, if leadership is a recurrent theme in the school’s ethos, reflect on instances where you demonstrated leadership. Perhaps you led a project at work that turned around an underperforming department, or maybe you spearheaded a volunteer initiative that made a significant impact. These stories are effective not just because they show you possess desirable traits, but because they are rooted in your real experiences, lending credibility and authenticity to your narrative.

Don’t Overestimate the AdComs

A common mistake applicants make is overestimating the AdComs. It’s easy to imagine them as omniscient judges capable of seeing through any embellishment or strategic positioning in your essay. While it’s true that AdComs are adept at evaluating applications, they are not infallible. They are looking for well-crafted essays that are honest, forward-looking (that connect your intended past in a realistic way with what you’ve done and hope to learn in their school), and reflective of the candidate’s true potential and fit with the school.

As long as your essay is grounded in real stories that illustrate your claims, you shouldn’t worry too much about AdComs seeing through your strategy. The key is to be honest and thoughtful in your writing, ensuring that it is both reflective of your genuine self and strategically aligned with the school’s values.

Embrace Your Multifaceted Self

Remember: truthfulness is non-negotiable. When I tell you to be strategic, I AM NOT encouraging you to be in any way dishonest. An excellent essay is an ethical essay, and even if you don’t believe in ethics (which… wow, shame on you!) understand that there are many negative consequences to dishonesty, not least that your essay will often feel phony.

However, recognizing that every person embodies multiple facets of themselves is crucial. In your MBA application essay, you are simply choosing to highlight those aspects of your personality and experience that resonate most powerfully with the AdComs. This doesn’t mean you are being insincere; rather, you are showcasing the parts of your identity that best align with the academic and cultural milieu of the school you aspire to join.

Crafting an MBA application essay is a balancing act of authenticity, cynicism, and strategy. By aunderstanding the purpose of your writing, staying true to your stories, and strategically aligning them with the values of your target program, you can create a compelling narrative that is both sincere and persuasive. Remember, the goal is not just to tell a story, but to tell your story in a way that aligns with the expectations and values of the AdComs, opening the door to the next big step in your career and personal development.

Storytelling Mistakes on Your Personal Statement (and how to avoid them!)

Cartoon of a young South Asian man, animatedly telling a story to a captivated, diverse audience in a modern conference room. He is dressed in a smart business suit, gesturing with his hands as he speaks. The audience, consisting of various ethnicities and genders, shows expressions of engagement—some are leaning forward, others are laughing, and a few are clapping. A projector screen displaying a presentation is visible in the background, adding to the lively atmosphere of the interaction. — Understanding how to tell your story is key to success!

In nearly 20 years of helping people get into their dream schools, I’ve made a point of working with clients to create essays that are both engaging and substantive. This balance is the key to a great essay for graduate or professional school. But, somewhere along the line, people got it in their heads that the only purpose of a personal statement was to let the reader get to know them. This is a mistake.

Over and over, I will read a personal statement for medical school or law school in which the author will tell a story that is highly personal to them, but in which they fail to link that story to their application’s core strengths and themes. When I try to explain that they need to focus on things germane to their application, they will tell me that they want to let the reader know who they are, as if this is a sufficient explanation for a medical school essay that focuses almost exclusively on their love of triathlons or a law school essay that does not ever use the word “law.”

Why does this happen? Essentially, it happens because people get so fixated on writing an *interesting* essay that makes the applicant sound *unique.* I hear these words –interesting and unique- all the time, and while they are important goals, and they will help an essay if used properly, they are a means to an end and not the end itself. The end, the purpose, and your primary motivation in a personal statement are simple: convince the reader that you are prepared and qualified for admission.

Given this, as you write your personal statement, you should keep in mind a simple and well-worn maxim that every salesman has heard a million times: Always Be Closing (ABC). In other words, at every point in the essay, you need to keep in mind whether or not what you are saying is moving the reader closer to believing that you have the requisite knowledge, experience, and understanding of the field you hope to enter.

For every story, for every paragraph, and for every sentence, you do need to ask yourself, “What does this say about the strength of my candidacy?” If the best that you can come up with that it says something interesting or unique about you, it doesn’t pass the ABC test. On the other hand, if it shows that you have an important and germane skill or perspective, then it passes the ABC test.

Now, what I am NOT saying is to be boring or rote, or to provide a straightforward rendering of your CV in essay form. If there is some aspect of your personality that is meaningful to you, then take the extra time to think about how it aligns with your application. For instance, if you’re a triathlete applying to medical school, can you create an overarching frame or metaphor and use the three phases of a triathlon to discuss the three pillars of your preparation for medical school? Or perhaps you’ve learned things from preparation and training that are germane? Did the discipline you found in the pool, track, and open road give you a framework for thinking about challenges? In other words, a great story is wonderful… so long as you connect it to what you’re doing and who you aspire to become.

The story is your way in, but it’s not the sale. Make them interested, then make the sale. Always be closing.

For more tips on how to build a story that moves the reader AND improves your application, check out these two videos we did:

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What is a Frankenstein Essay, and Why Will It Destroy Your Application?

Cartoon of Frankenstein sitting at a desk, writing a personal statement with a quill, portraying a humorous juxtaposition of a monstrous figure engaged in a scholarly task — Avoid turning your personal statement into a ‘Frankenstein essay’. Even Frankenstein knows the importance of thoughtful, careful editing!

After nearly 20 years of reading, assessing, revising, and consulting on personal statements, I have seen every variety of mistake an applicant can make. More importantly for you, though, is that I am pretty good at identifying the upstream source of the problem and providing guidance on how to fix it. One of the most common mistakes might seem counterintuitive: the author sought too much help… or at least too much of the wrong kind!

Once you’ve finished your personal statement, you may feel a little apprehensive about what you have written, and as such it is only reasonable to seek out second and third opinions to make sure that you have overlooked nothing, the prose is tight, and you have made a compelling case for your candidacy. But, just as an excellent revision and editing can make an average essay excellent, bad editing can wreck an essay. On such occasions, one is smart to heed the old aphorism that ‘too many cooks spoil the broth.’

Once you have completed your first draft, you need to think carefully about how you go about using advice from other people. Here are six pointers for how to get the best advice in order to turn your draft into an excellent final version you are proud of and happy with.

1.) Be careful about who you pick.

Obviously, you want to get advice from someone who writes well, can be frank with you, and has some understanding of the field to which you are applying. If you choose to get advice from a boyfriend or your mother, for example, then be careful because they might give you an overly glowing review because of their esteem and love for you or may lack the qualifications to point out minor problems with your approach. Similarly, asking your English major friend to look at your Engineering graduate school essay is not a bad idea, but if you go that route, also have someone involved in Engineering (preferably in an academic capacity) is a good idea.

Good people to talk to are your academic advisor (if you are applying to graduate or professional schools) or guidance counselor (if you are applying to college). I know that many people will take their essays to message boards and post them to see what people think of it. The problem here is that you have no real way to gauge someone’s level of expertise and you may get too much feedback from too many sources.

Which leads us to point #2…

Don’t give it to too many people.

If you get critiques on your essay from 8-9 different people and you incorporate all of their suggestions, you will be pulled in too many directions and the essay will lose its sense of voice and focus. The old joke that a camel is a horse designed by committee applies here. Your essay cannot be everything to everyone, and you have to accept this fact. There will always be something that someone would have done differently, so they will often naturally advise you that you should do something different than what you are doing.

Ask follow-up questions

Whenever someone suggests a change, don’t be afraid to ask them about it. Sometimes you will agree with their rationale, but disagree with the execution of the change. Also, through a conversation people will often help you see larger problems that you may have missed. People are often hesitant to give tough advice, and a friendly conversation can help you to avoid this problem because by talking to someone, the person will see that you are serious about valuing their advice.

Don’t be afraid to ignore advice.

At the end of the day, this is *your* personal statement, and *your* future depends on how well you execute it. When someone suggests changes, consider their level of expertise, think about it carefully and if you disagree, then don’t do it. Not every piece of advice given is good; often, you will receive terrible advice.

The final decision is yours, so take your role as the gatekeeper of advice seriously, and only let the best suggestions that work well with your theme, tone, approach and goal through.

BUT, try to avoid pride of authorship

In my capacity as an admissions essay consultant, I often encounter customers who are furious when I tell them that they have things that they need to work on. It is almost as if they paid me $200 for me to tell them that their work was perfect, and they should not change a single letter.

Because a personal statement is so, well, personal, it can sometimes sting when someone gives you some pointed advice. Try to see the bigger picture and embrace the process that will help you to move towards a better and stronger essay. Do your best not to see a critique of your essay as a criticism of you as a person, and rather see it as a positive moment that moves you one step closer to your goal.

Consider using an essay editing service

They can be a bit expensive, but in the end, it makes sense to spend a hundred dollars to give yourself a better chance of getting into the graduate program of your dreams. Getting into a top school, as opposed to an average one, is worth investing in, especially when the cost is less than a pair of fancy Nikes or a new purse.

Some things to consider:

-Make sure that they guarantee your satisfaction.

-Ask if they will work with you beyond just receiving a single revision back from you. Often, it will take 2-3 exchanges with your editor to completely understand what you want to say, how you want to say it, and what core message you want to convey.

At Gurufi, we don’t put a cap on the number of revisions you get, and we’re not happy until you are. That’s why we get such consistently excellent reviews!

How to Begin Your MBA Personal Statement

Cartoon illustration of two enthusiastic MBA applicants embarking on their journey, with a white male holding a laptop and giving a thumbs-up, and a South Asian woman holding a folder full of documents, both standing in front of a 'MBA Journey Starts Here!' sign with a university campus in the background — With a careful, smart plan, your MBA application process doesn’t have to be so hard!

It’s April, which means that many of you are beginning in earnest the process of applying for MBA programs. Congratulations on making this potentially life-changing decision!

In this video, we lay out five things to do to prepare yourself for the challenges ahead.

For more help with your personal statement, check us out at Gurufi.com. Our personal statement editors and consultants have decades of experience helping clients get into top MBA programs. Our specialty is helping you craft compelling personal statements that move the needle in your admissions process! For questions, shoot us an email at service@gurufi.com. Check us out on Facebook, Twitter, and LinkedIn.

Start Preparing Now! A Sample Schedule for Round One 2025 Applicants

A busy, but calm, MBA applicant — If you have a plan, applying to MBA programs doesn’t have to be (too) stressful

Spring is a wonderful time of year for us here at Gurufi. As we hear more about our clients’ success stories, we take pride in helping them earn admission to their dream schools. Just last week, we had multiple clients reach out to us about their plans for the fall, which include matriculating into HBS, Wharton, Stanford GSB, INSEAD, and many more.

Our record speaks for itself, but we also know that not everybody can afford us, so we try our best to provide free information that, if followed, can improve your chances of admission to your dream MBA program.

Thus, over the next few weeks, we’ll but putting out a 12-part video guide about how to approach your MBA admissions journey. Before we start, though, I wanted to provide a quick-and-easy breakdown for people who are just beginning to think about applying for an MBA. Below is a breakdown for people starting now who intend to apply for Round One admissions (due dates in September or October). Obviously, this is a rough guide, and so be sure to check the due dates for the particular schools you’re applying to!

April – Establish Your Strategy

Research MBA programs: Research MBA programs to determine which schools align with your career goals and personal preferences. Rankings are a good place to start, but don’t end there! A good tip is to make a list of three strengths in a business school, three areas of emphasis, and three “miscellaneous” factors (geography, cost, length of program, etc.) and use that list to inform your Google searches. Remember, in this initial phase, you want to create a fairly extensive list that you can then pare down.

Connect with alumni and current students: Reach out to alumni or current students from your preferred MBA programs to understand their experiences and the school’s culture better. View this as an opportunity to being ranking and even eliminating some candidate schools.

Identify your recommenders: Think about who you could ask for recommendation letters and inform them about your MBA plans. Be smart about your strategy here. Select people who know you well, and think of the recommendation process as an interactive one, where you provide the letter writer with as much information as they need to write you a great letter. For additional insight, check out these videos.

May – Prepare for GMAT/GRE

Study for GMAT/GRE: If you have not taken these tests or want to improve your score, now is the time to start preparing in earnest. Every candidate’s GMAT process is different, and it often comes down to how much time you need to earn the score you’re looking for. I’ve known candidates who’ve prepared for 18 months because they were never very quant-heavy in their educations so they needed a lot of help. Others only need a few weeks.

Register for the exam: Make sure to register for the exam to give you enough time to retake it if necessary.

June – Take GMAT/GRE and Begin Applications

Take the GMAT/GRE: Aim to take your GMAT/GRE in June. This leaves enough time to retake the test if you’re not satisfied with your score.

Start drafting essays: Begin working on your application essays. Be sure to customize each essay to the specific MBA program.

July – Refine Your Applications

Continue refining essays: Spend this month polishing your essays, ensuring they reflect your experiences and ambitions accurately. If you need professional help, we can certainly help with that! When you get help, though, be sure to remember that you should retain active ownership of your essays. What that means is that you shouldn’t just passively accept whatever changes and advice they give you. Ask questions, and be sure that the final polished version sounds like the best version of what you had in mind, and not somebody else’s essay. Here is a useful primer on how to get great advice on your Personal Statement.

Prepare your resume: Update your resume to highlight achievements, leadership roles, and skills relevant to an MBA program. Similarly, we can also help you with your CV revisions!

August – Finalize Your Applications

Review applications: Thoroughly review your application, checking for any errors or inconsistencies.

Get feedback: Have a mentor, friend, or family member review your essays and overall application.

Finalize letters of recommendation: Remind your recommenders about the upcoming deadlines and provide them with any necessary information about your achievements and goals.

September – Submit Your Applications

Final review and submission: Give your application a final review and submit it well ahead of the deadline.

Prepare for interviews: Begin preparing for potential interviews by practicing common interview questions and formulating questions you would like to ask.

Thank your recommenders: Send a follow-up ‘thank-you’ note to anybody who wrote you a letter of recommendation. A short, sincere, hand-written note is the gold standard.

October – Interviews and Follow-ups

Attend interviews: If invited, attend the MBA program interviews. Remember to ask thoughtful questions and demonstrate your interest in the program. Here are some quick tips for your MBA interview.

Send thank you notes: After your interview, send a thank you note to your interviewer expressing your appreciation for their time. Again, the ideal way is a short, sincere handwritten note. If that’s not possible, an email will do.

Remember, applying for an MBA is a process that requires meticulous preparation. It’s important to give yourself plenty of time to reflect on your career goals, research potential programs, and craft a compelling application.

Month	Activities
April	1. Research MBA programs 2. Connect with alumni and current students 3. Identify your recommenders
May	1. Study for GMAT/GRE 2. Register for the exam
June	1. Take the GMAT/GRE 2. Start drafting essays
July	1. Continue refining essays 2. Prepare your resume
August	1. Review applications 2. Get feedback 3. Finalize letters of recommendation
September	1. Final review and submission 2. Prepare for interviews
October	1. Attend interviews 2. Send thank you notes

Again, do remember to tailor this grid to align with specific school deadlines and your personal schedule.

For more help with your personal statement, check us out at Gurufi.com. Our personal statement editors and consultants have decades of experience helping clients get into top MBA programs. Our specialty is helping you craft compelling personal statements that move the needle in your admissions process! For questions, shoot us an email at service@gurufi.com. Check us out on Facebook, Twitter, and LinkedIn.

Partner’s Guide to Surviving the MBA Application Process (and beyond!)

Cartoon illustration of a supportive young man comforting his stressed MBA student wife, who is surrounded by study materials. He offers her a cup of tea and a reassuring smile in their cozy study room, filled with a soft glow from the desk lamp, emphasizing their strong bond and mutual support. — Behind every successful student, there’s a supportive partner offering strength and a cup of tea during those long study nights.

With spring around the corner, we’re going to be spending the next few weeks producing blogs designed to help people who are just starting their MBA application process with the aim of submitting in Round One this summer. At Gurufi, we help scores of people each year earn admission into their dream schools, and in the 17+ years we’ve been doing this, we’ve learned that spouses and partners often play a key role. As such, I wanted to begin this series with a discussion about the best ways to include them in your application process.

As the spouse or partner of a future MBA student, you are an important part of the support system that will help your loved one succeed in business school. While the journey through business school can be both exciting and challenging, it is important for you to be well-informed and prepared for the experience. Here are some tips to help you thrive during this pivotal and transformative moment in your partner’s career and life.

Understand the demands of business school: Business school is a rigorous and demanding program that requires a significant amount of time and effort. It is important to understand the demands of the program and be prepared to support your partner as they navigate the challenges ahead. Be aware of the time commitment involved, including late nights, early mornings, and weekends dedicated to coursework and studying.

Importantly, this extends to the application process! It’s incredibly helpful to have a frank and specific conversation about your application schedule, what it entails, and moments when you’ll need additional help. Which brings us to Point 2…

Communicate openly and honestly: Good communication is key to a healthy and supportive relationship, especially during the challenges of business school. Make sure to have regular, open, and honest conversations with your partner about their experiences and how you can support them. Be an active listener and offer encouragement and support when needed. Relationships are complex and dynamic, and at various moments one of you will need somebody to lean on, and at other times the other will… and at still other teams, you’ll prop each other up! Understand, though, that an MBA can be pretty intense, so during these two years, you should expect to do more of the propping-up for an exhausted and spread-thin partner.

Be flexible and understanding: Since business school can be demanding and stressful, it may require significant changes to your normal routine. Be flexible and understanding of your partner’s needs and try to make changes that will help both of you balance your priorities. This may include adjusting your work schedule, rearranging household responsibilities, or making other modifications to your daily routine. Remember that an MBA is an investment in both of your futures, so try to keep this collaborative and supportive attitude.

Get involved in the business school community: Joining the business school community can help you stay informed about what’s happening and provide opportunities to meet other partners and spouses. This can include attending events, participating in clubs and organizations, or volunteering for events and initiatives.

Maintain your own interests and hobbies: It is important to maintain your own interests and hobbies, even during the demanding time of business school. Make time for the activities that bring you joy and fulfillment and consider taking on new challenges and experiences that will help you grow and develop.

Encourage self-care and stress management: Business school can be a stressful time for both you and your partner. Encourage your partner to prioritize self-care and stress management, including exercise, healthy eating habits, and time for relaxation and rejuvenation.

Offer support during high-stakes times: Business school is full of high-stakes moments, such as exams, presentations, and networking events. Offer your support and encouragement during these times and be there to celebrate your partner’s successes and provide comfort during setbacks.

Be a sounding board: Business school can be a time of intense self-reflection and growth, and it is important for you to be a sounding board for your partner. Listen to their ideas and provide a supportive environment in which they can explore their thoughts and goals.

Build a network of your own: Building a network of friends and colleagues can help you stay connected and informed during business school. Seek out opportunities to connect with other partners and spouses, and consider joining clubs and organizations that align with your interests.

Of special note is that many business schools have clubs or organizations specifically for B-school partners, and having a network of partners and spouses can provide an incredible outlet for frustrations, a set of sympathetic ears who understand your particular situation, and social outlets for times when your partner is heavily involved in school or professional activities.

Plan for the future: Business school is an investment in your partner’s future… AND YOUR FUTURE TOGETHER! As such, it is important to plan for the changes and opportunities that may come with a new degree. Consider your long-term goals and aspirations and have open and honest conversations about how an MBA will alter the trajectory of your shared lives.

As the partner of a future MBA student, you have a critical role to play in their success. By offering support, encouragement, and a strong foundation of love and understanding, you can help your partner navigate the challenges of business school and achieve their goals. This is a journey you’re taking together, so try to embrace the spirit of collaboration, mutual support, and the love that brought you together in the first place!

Can You Use a Personal Statement for Multiple Applications?

A vibrant illustration depicts a man in a sweater, cheerfully popping out from an oversized green recycling bin brimming with papers, in a whimsically messy office. The bin is humorously adorned with a 'RECYCLE' emblem, emphasizing the theme of reusing. Papers flutter through the air, mimicking the man's buoyant spirit towards the concept of repurposing content. The chaotic desk, cluttered with documents and a computer displaying a text document, signifies the multitasking involved in tailoring personal statements for various applications. The room is adorned with academic certificates, hinting at the academic nature of the applications, while a night sky visible through the window implies dedication to the task, regardless of the hour. — Mastering the Art of Essay Recycling: A Clever Approach to Tailoring Your MBA Applications

As the flowers bloom and spring arrives, many of you are planning your MBA applications. One of the most common questions I get as an MBA personal statement consultant is whether and how to reuse personal statements.

Indeed, applying to business schools is a time-consuming process, often involving multiple application essays to multiple programs. With each institution looking for specific traits and experiences in candidates, it’s imperative to craft applications that resonate with each program’s unique ethos. As such, it’s vital that you take a thoughtful approach to reusing parts of or entire essays for multiple applications. This blog post will delve into strategies to efficiently manage and tailor your MBA applications, ensuring your efforts are both effective and coherent.

If you’re more of a video learner, check out this presentation we did for GMATClub. It also includes an example of how to use a Stanford GSB MBA application essay for Duke Fuqua. Gurufi has nearly 15 years of experience helping applicants get into top programs. We focus exclusively on personal statements, CVs, and other written aspects of your application, so we deliver excellent products at affordable price points (see our perfect rating on GMATClub!).

Understanding the Landscape

Most MBA applicants apply to 6-8 programs. Given the fact that most applicants are also working professionals, this can constitute a real time commitment. As such, it’s important to apply in a manner that produces excellent results while not wasting time. The approach we outline here not only improves your chances of acceptance but also allows you to target a range of schools that align with their professional goals and personal values. In other words, we seek to achieve maximum results in the most efficient way possible.

The Golden Rules of Application Management

Individualized Approach

The cornerstone of a successful application strategy is treating each application as a standalone project. This means deeply understanding what each school values, how you align with these values, and how the program fits into your career trajectory. This tailored approach ensures that your applications are not only relevant but also compelling to each respective admissions committee.

Avoiding the Shoehorn Trap

A common pitfall in application management is attempting to force-fit an essay or personal statement crafted for one school into another’s application. While this might seem like a time-saver, incongruent essays can dilute your message and reduce the impact of your application.

The Art of Repurposing

Efficiency doesn’t have to come at the cost of personalization. Repurposing content across applications is a practical strategy, provided it’s done judiciously. Identifying universal themes in your story that resonate with multiple programs can allow you to reuse content without compromising the bespoke nature of each application.

Practical Steps to Application Mastery

Deep Dives and Brainstorms

Brainstorming is the most important aspect of personal statement writing that most people ignore. There are many ways to do it, but however you do, DO NOT SKIP this step. Begin your application journey with a thorough research phase for each program, focusing on its unique characteristics and values. This phase is crucial for tailoring your application narratives to echo what each school holds in high regard. Also be sure to consider how you fit within the program and what you hope to accomplish.

Crafting and Refining

Start with a comprehensive draft for your first application, focusing on creating a compelling narrative that reflects your aspirations, achievements, and the impact you wish to make. This initial effort lays a solid foundation, making subsequent applications easier to manage.

Strategic Borrowing

With a robust initial essay, you can strategically borrow elements for other applications. This doesn’t mean copying and pasting entire sections without thought. Instead, adapt and tweak these elements to fit the new context, ensuring they align with the next school’s specific prompts and values.

A Symphony of Applications

Managing multiple MBA applications is akin to conducting a symphony—each piece must be played with precision and care, yet all must harmonize to create a compelling overall narrative. By understanding each program’s unique requirements, maintaining authenticity in your narratives, and strategically repurposing content where appropriate, you can navigate the application process with confidence and efficiency.

Embarking on this journey with a clear strategy and an open mind can transform the daunting task of application management into an opportunity to deeply reflect on your goals, values, and the impact you wish to make through your MBA journey.

Eight Tips for Starting Your MBA Application

It’s spring, so MBA applicants looking to submit in R1 2024 have begun the process of building their applications. At Gurufi, we’ve helped thousands of applicants earn admission to their dream schools, so we understand not just the process, but the mindset and strategy, needed to earn admission into top MBA programs.

In this video, we break down some early tips for thinking about your MBA application.

Starting your MBA application journey can be both exhilarating and daunting. With the aim of demystifying this process, we’ve compiled a video with eight essential tips to help you navigate the complexities and position yourself for success. Here, we distill those insights into a comprehensive guide for prospective MBA candidates.

Dream Realistically Big

Your personal statement is your chance to shine, to showcase your aspirations and dreams. But it’s crucial to balance ambition with realism. Reflect on your experiences and achievements to gauge the scale of your dreams. Your aspirations should be a natural extension of your past successes, demonstrating potential growth rather than an implausible leap.

The Power of Elegance in Writing

For STEM applicants, and indeed all applicants, the quality of your writing is as crucial as your quantitative skills. Strive for writing that is lean, direct, and impactful, without unnecessary embellishments. Your narrative should be clear, concise, and compelling, ensuring your ideas resonate powerfully with the admissions committee.

Listen to Your Intuition

Choosing between multiple MBA offers can be overwhelming. Trust your gut instincts—they’re often your subconscious synthesizing information faster than you can consciously. Consider not just the prestige of the program but where you feel you’ll truly thrive, as happiness and fit are paramount for success.

Focus on the Future

While your past achievements are important, your personal statement should primarily be forward-looking. Describe your experiences and current activities in a way that convincingly presents your envisioned future as attainable and aligned with your identity, skills, and accomplishments.

Thrive, Don’t Just Survive

An MBA should not be viewed merely as a stepping stone, but as a valuable phase of your life where you should thrive and find joy. The right program for you is one that not only advances your career but also enriches you personally and intellectually.

To Hire or Not to Hire Help

The decision to seek professional assistance for your MBA application depends on your confidence in your writing and the strength of your support network. An expert’s perspective can provide valuable insights and highlight your strengths effectively, especially if you’re unsure about your narrative skills.

Consider the ROI

Conducting a Return on Investment (ROI) analysis helps quantify the financial implications of pursuing an MBA. Consider the cost of the program against potential earnings post-graduation to understand the financial commitment and its impact on your future.

Plan and Reflect Early

Start preparing for your application well in advance. While focusing on standardized tests, also begin reflecting on potential essay topics. Keep a notebook for spontaneous ideas related to your personal statement, allowing your subconscious to mull over the prompts and enrich your narrative.

In conclusion, applying for an MBA is a journey that requires thoughtful reflection, strategic planning, and a deep understanding of one’s goals and capabilities. By following these tips, you can craft an application that not only showcases your achievements and potential but also resonates with the ethos of your dream MBA program. Remember, the goal is not just to gain admission but to find a program where you will flourish and set the stage for a successful and fulfilling career.