admissions consulting Archives - Consultants' Corner

Dos and Don’ts of Graduate School Applications

Colorful cartoon of a hopeful graduate school applicant at a desk, surrounded by thought bubbles depicting their journey, meeting with professors, library research, future career aspirations, considerations of finances, and overall happiness — Embark on your graduate school journey with clarity and purpose. This vibrant cartoon captures the essential steps and considerations every prospective student should think about.

After nearly 20 years of helping people get into the graduate schools of their dreams, I have a clear sense of what works and doesn’t. Since most graduate programs open their admissions portals in the fall, if you’re reading this now (end of April), that means you’re likely at the very start of your journey to graduate school, so here are some tips.

For many people, graduate school is the final step before embarking on a lifelong career. As a result, choosing the correct graduate school should be something you take very seriously. Keep these dos and don’ts in mind as you begin your search to help you make the right choice:

DO start your search early. Finding the right graduate school takes time and consideration. You’ll want to know the program you’ll be pursuing, the curriculum track that interests you the most, and the type of options each school has available.

DON’T choose a school based on name or ranking alone. The further along you get in your career, the more you’ll realize that if you’re not getting the education and guidance you actually need for success in your career, the name won’t make a difference. And five years after you graduate, nobody will care where you went. They’ll only care what you know how to do.

DO visit the schools in which you’re interested. Walk the campus, talk to professors, talk to the career placement office, and talk to current graduate students. Often LinkedIn can be an excellent way to connect with current and former students to ask them a few questions. Find out the types of jobs students are taking after graduating, see how invested the professors seem in their students’ futures, and test the responsiveness of the career services office to see if they’ll be an asset or a hindrance.

DON’T limit your choices too much. It’s important to cast a wide net when applying to schools. Especially at the start of the process. In addition to the schools that seem like perfect fits, pick a safety school or two just in case, as well as one or two schools that may seem completely out of reach given your scores and accomplishments.

DO research your desired industry. Find out what factors they consider when they hire out of school. What makes someone a good candidate for employment? What do they value, and what do they scoff at? Figuring it out from the perspective of your ultimate career will help you home in on a school that is right for you.

DON’T blitz apply to every program out there. While this seems like it might be a good solution, not only is it financially irresponsible, it’s also likely to hurt your chances. Instead of having the time to focus on perfecting the application and personalizing the essays for 4-6 schools, you’ll be pressed for time and likely to submit sub-par applications across the board. Remember, your personal statement for each respective school will need a fair amount of customization, which entails research, outlining, writing, and revising, so don’t overburden yourself to the point that you cannot complete all your applications in a way that makes your candidacy shine.

While the rank and reputation of a graduate school seem like the only reason to choose it, experts in every field will tell you that you’ll experience more success in life and your career if you choose a program that actually fits your needs. Make the effort to do your research and you’ll be rewarded in the long term.

For more help with your personal statement, check us out at Gurufi.com. Our personal statement editors and consultants have decades of experience helping clients get into top Masters and Ph.D. programs in STEM, humanities, fine arts, and social sciences. Our specialty is helping you craft compelling personal statements that move the needle in your admissions process! For questions, shoot us an email at service@gurufi.com. Check us out on Facebook, Twitter, and LinkedIn.

Storytelling Mistakes on Your Personal Statement (and how to avoid them!)

Cartoon of a young South Asian man, animatedly telling a story to a captivated, diverse audience in a modern conference room. He is dressed in a smart business suit, gesturing with his hands as he speaks. The audience, consisting of various ethnicities and genders, shows expressions of engagement—some are leaning forward, others are laughing, and a few are clapping. A projector screen displaying a presentation is visible in the background, adding to the lively atmosphere of the interaction. — Understanding how to tell your story is key to success!

In nearly 20 years of helping people get into their dream schools, I’ve made a point of working with clients to create essays that are both engaging and substantive. This balance is the key to a great essay for graduate or professional school. But, somewhere along the line, people got it in their heads that the only purpose of a personal statement was to let the reader get to know them. This is a mistake.

Over and over, I will read a personal statement for medical school or law school in which the author will tell a story that is highly personal to them, but in which they fail to link that story to their application’s core strengths and themes. When I try to explain that they need to focus on things germane to their application, they will tell me that they want to let the reader know who they are, as if this is a sufficient explanation for a medical school essay that focuses almost exclusively on their love of triathlons or a law school essay that does not ever use the word “law.”

Why does this happen? Essentially, it happens because people get so fixated on writing an *interesting* essay that makes the applicant sound *unique.* I hear these words –interesting and unique- all the time, and while they are important goals, and they will help an essay if used properly, they are a means to an end and not the end itself. The end, the purpose, and your primary motivation in a personal statement are simple: convince the reader that you are prepared and qualified for admission.

Given this, as you write your personal statement, you should keep in mind a simple and well-worn maxim that every salesman has heard a million times: Always Be Closing (ABC). In other words, at every point in the essay, you need to keep in mind whether or not what you are saying is moving the reader closer to believing that you have the requisite knowledge, experience, and understanding of the field you hope to enter.

For every story, for every paragraph, and for every sentence, you do need to ask yourself, “What does this say about the strength of my candidacy?” If the best that you can come up with that it says something interesting or unique about you, it doesn’t pass the ABC test. On the other hand, if it shows that you have an important and germane skill or perspective, then it passes the ABC test.

Now, what I am NOT saying is to be boring or rote, or to provide a straightforward rendering of your CV in essay form. If there is some aspect of your personality that is meaningful to you, then take the extra time to think about how it aligns with your application. For instance, if you’re a triathlete applying to medical school, can you create an overarching frame or metaphor and use the three phases of a triathlon to discuss the three pillars of your preparation for medical school? Or perhaps you’ve learned things from preparation and training that are germane? Did the discipline you found in the pool, track, and open road give you a framework for thinking about challenges? In other words, a great story is wonderful… so long as you connect it to what you’re doing and who you aspire to become.

The story is your way in, but it’s not the sale. Make them interested, then make the sale. Always be closing.

For more tips on how to build a story that moves the reader AND improves your application, check out these two videos we did:

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What is a Frankenstein Essay, and Why Will It Destroy Your Application?

Cartoon of Frankenstein sitting at a desk, writing a personal statement with a quill, portraying a humorous juxtaposition of a monstrous figure engaged in a scholarly task — Avoid turning your personal statement into a ‘Frankenstein essay’. Even Frankenstein knows the importance of thoughtful, careful editing!

After nearly 20 years of reading, assessing, revising, and consulting on personal statements, I have seen every variety of mistake an applicant can make. More importantly for you, though, is that I am pretty good at identifying the upstream source of the problem and providing guidance on how to fix it. One of the most common mistakes might seem counterintuitive: the author sought too much help… or at least too much of the wrong kind!

Once you’ve finished your personal statement, you may feel a little apprehensive about what you have written, and as such it is only reasonable to seek out second and third opinions to make sure that you have overlooked nothing, the prose is tight, and you have made a compelling case for your candidacy. But, just as an excellent revision and editing can make an average essay excellent, bad editing can wreck an essay. On such occasions, one is smart to heed the old aphorism that ‘too many cooks spoil the broth.’

Once you have completed your first draft, you need to think carefully about how you go about using advice from other people. Here are six pointers for how to get the best advice in order to turn your draft into an excellent final version you are proud of and happy with.

1.) Be careful about who you pick.

Obviously, you want to get advice from someone who writes well, can be frank with you, and has some understanding of the field to which you are applying. If you choose to get advice from a boyfriend or your mother, for example, then be careful because they might give you an overly glowing review because of their esteem and love for you or may lack the qualifications to point out minor problems with your approach. Similarly, asking your English major friend to look at your Engineering graduate school essay is not a bad idea, but if you go that route, also have someone involved in Engineering (preferably in an academic capacity) is a good idea.

Good people to talk to are your academic advisor (if you are applying to graduate or professional schools) or guidance counselor (if you are applying to college). I know that many people will take their essays to message boards and post them to see what people think of it. The problem here is that you have no real way to gauge someone’s level of expertise and you may get too much feedback from too many sources.

Which leads us to point #2…

Don’t give it to too many people.

If you get critiques on your essay from 8-9 different people and you incorporate all of their suggestions, you will be pulled in too many directions and the essay will lose its sense of voice and focus. The old joke that a camel is a horse designed by committee applies here. Your essay cannot be everything to everyone, and you have to accept this fact. There will always be something that someone would have done differently, so they will often naturally advise you that you should do something different than what you are doing.

Ask follow-up questions

Whenever someone suggests a change, don’t be afraid to ask them about it. Sometimes you will agree with their rationale, but disagree with the execution of the change. Also, through a conversation people will often help you see larger problems that you may have missed. People are often hesitant to give tough advice, and a friendly conversation can help you to avoid this problem because by talking to someone, the person will see that you are serious about valuing their advice.

Don’t be afraid to ignore advice.

At the end of the day, this is *your* personal statement, and *your* future depends on how well you execute it. When someone suggests changes, consider their level of expertise, think about it carefully and if you disagree, then don’t do it. Not every piece of advice given is good; often, you will receive terrible advice.

The final decision is yours, so take your role as the gatekeeper of advice seriously, and only let the best suggestions that work well with your theme, tone, approach and goal through.

BUT, try to avoid pride of authorship

In my capacity as an admissions essay consultant, I often encounter customers who are furious when I tell them that they have things that they need to work on. It is almost as if they paid me $200 for me to tell them that their work was perfect, and they should not change a single letter.

Because a personal statement is so, well, personal, it can sometimes sting when someone gives you some pointed advice. Try to see the bigger picture and embrace the process that will help you to move towards a better and stronger essay. Do your best not to see a critique of your essay as a criticism of you as a person, and rather see it as a positive moment that moves you one step closer to your goal.

Consider using an essay editing service

They can be a bit expensive, but in the end, it makes sense to spend a hundred dollars to give yourself a better chance of getting into the graduate program of your dreams. Getting into a top school, as opposed to an average one, is worth investing in, especially when the cost is less than a pair of fancy Nikes or a new purse.

Some things to consider:

-Make sure that they guarantee your satisfaction.

-Ask if they will work with you beyond just receiving a single revision back from you. Often, it will take 2-3 exchanges with your editor to completely understand what you want to say, how you want to say it, and what core message you want to convey.

At Gurufi, we don’t put a cap on the number of revisions you get, and we’re not happy until you are. That’s why we get such consistently excellent reviews!

Start Preparing Now! A Sample Schedule for Round One 2025 Applicants

A busy, but calm, MBA applicant — If you have a plan, applying to MBA programs doesn’t have to be (too) stressful

Spring is a wonderful time of year for us here at Gurufi. As we hear more about our clients’ success stories, we take pride in helping them earn admission to their dream schools. Just last week, we had multiple clients reach out to us about their plans for the fall, which include matriculating into HBS, Wharton, Stanford GSB, INSEAD, and many more.

Our record speaks for itself, but we also know that not everybody can afford us, so we try our best to provide free information that, if followed, can improve your chances of admission to your dream MBA program.

Thus, over the next few weeks, we’ll but putting out a 12-part video guide about how to approach your MBA admissions journey. Before we start, though, I wanted to provide a quick-and-easy breakdown for people who are just beginning to think about applying for an MBA. Below is a breakdown for people starting now who intend to apply for Round One admissions (due dates in September or October). Obviously, this is a rough guide, and so be sure to check the due dates for the particular schools you’re applying to!

April – Establish Your Strategy

Research MBA programs: Research MBA programs to determine which schools align with your career goals and personal preferences. Rankings are a good place to start, but don’t end there! A good tip is to make a list of three strengths in a business school, three areas of emphasis, and three “miscellaneous” factors (geography, cost, length of program, etc.) and use that list to inform your Google searches. Remember, in this initial phase, you want to create a fairly extensive list that you can then pare down.

Connect with alumni and current students: Reach out to alumni or current students from your preferred MBA programs to understand their experiences and the school’s culture better. View this as an opportunity to being ranking and even eliminating some candidate schools.

Identify your recommenders: Think about who you could ask for recommendation letters and inform them about your MBA plans. Be smart about your strategy here. Select people who know you well, and think of the recommendation process as an interactive one, where you provide the letter writer with as much information as they need to write you a great letter. For additional insight, check out these videos.

May – Prepare for GMAT/GRE

Study for GMAT/GRE: If you have not taken these tests or want to improve your score, now is the time to start preparing in earnest. Every candidate’s GMAT process is different, and it often comes down to how much time you need to earn the score you’re looking for. I’ve known candidates who’ve prepared for 18 months because they were never very quant-heavy in their educations so they needed a lot of help. Others only need a few weeks.

Register for the exam: Make sure to register for the exam to give you enough time to retake it if necessary.

June – Take GMAT/GRE and Begin Applications

Take the GMAT/GRE: Aim to take your GMAT/GRE in June. This leaves enough time to retake the test if you’re not satisfied with your score.

Start drafting essays: Begin working on your application essays. Be sure to customize each essay to the specific MBA program.

July – Refine Your Applications

Continue refining essays: Spend this month polishing your essays, ensuring they reflect your experiences and ambitions accurately. If you need professional help, we can certainly help with that! When you get help, though, be sure to remember that you should retain active ownership of your essays. What that means is that you shouldn’t just passively accept whatever changes and advice they give you. Ask questions, and be sure that the final polished version sounds like the best version of what you had in mind, and not somebody else’s essay. Here is a useful primer on how to get great advice on your Personal Statement.

Prepare your resume: Update your resume to highlight achievements, leadership roles, and skills relevant to an MBA program. Similarly, we can also help you with your CV revisions!

August – Finalize Your Applications

Review applications: Thoroughly review your application, checking for any errors or inconsistencies.

Get feedback: Have a mentor, friend, or family member review your essays and overall application.

Finalize letters of recommendation: Remind your recommenders about the upcoming deadlines and provide them with any necessary information about your achievements and goals.

September – Submit Your Applications

Final review and submission: Give your application a final review and submit it well ahead of the deadline.

Prepare for interviews: Begin preparing for potential interviews by practicing common interview questions and formulating questions you would like to ask.

Thank your recommenders: Send a follow-up ‘thank-you’ note to anybody who wrote you a letter of recommendation. A short, sincere, hand-written note is the gold standard.

October – Interviews and Follow-ups

Attend interviews: If invited, attend the MBA program interviews. Remember to ask thoughtful questions and demonstrate your interest in the program. Here are some quick tips for your MBA interview.

Send thank you notes: After your interview, send a thank you note to your interviewer expressing your appreciation for their time. Again, the ideal way is a short, sincere handwritten note. If that’s not possible, an email will do.

Remember, applying for an MBA is a process that requires meticulous preparation. It’s important to give yourself plenty of time to reflect on your career goals, research potential programs, and craft a compelling application.

Month	Activities
April	1. Research MBA programs 2. Connect with alumni and current students 3. Identify your recommenders
May	1. Study for GMAT/GRE 2. Register for the exam
June	1. Take the GMAT/GRE 2. Start drafting essays
July	1. Continue refining essays 2. Prepare your resume
August	1. Review applications 2. Get feedback 3. Finalize letters of recommendation
September	1. Final review and submission 2. Prepare for interviews
October	1. Attend interviews 2. Send thank you notes

Again, do remember to tailor this grid to align with specific school deadlines and your personal schedule.

For more help with your personal statement, check us out at Gurufi.com. Our personal statement editors and consultants have decades of experience helping clients get into top MBA programs. Our specialty is helping you craft compelling personal statements that move the needle in your admissions process! For questions, shoot us an email at service@gurufi.com. Check us out on Facebook, Twitter, and LinkedIn.

A Non-Minority Student’s Guide to Diversity Essays

An animated image featuring a diverse group of medical school students in a classroom setting. The students, representing various ethnicities, genders, and backgrounds, are all wearing white lab coats and have stethoscopes around their necks. Some are engaged in conversation, holding medical textbooks, or examining medical charts. The classroom is equipped with essential medical tools, adorned with anatomy posters, and includes a skeleton model in one corner. Their expressions convey happiness and a shared enthusiasm for learning, illustrating an inclusive and collaborative educational environment — Embracing Diversity in Medical Education: Future healthcare professionals learning together in an inclusive environment

As a non-minority student, it’s important to approach the writing of a diversity essay with sensitivity and an open mind. Here are five tips to help you write an effective diversity essay:

Think of “diversity” expansively. When most people think of diversity in the context of admissions, they focus on racial, ethnic, national, gender, and sexual identity. But you should also think about experiential diversity. How has your life been different? Think about the kinds of people you’ve encountered, what they taught you, and how you grew. Reflect on the places you’ve lived, unique trials you’ve faced, jobs you’ve held, training you’ve received, or unusual insights you’ve gained. Then, take the additional step of asking yourself how these things would help you make School X a more dynamic, challenging, accepting, and comprehensive educational and life experience for your peers.

Acknowledge privilege: It is important to acknowledge any privilege you may have as a result of your race, ethnicity, gender, or socio-economic background. Reflect on how your experiences may have been shaped by these factors, and how they have impacted your understanding of diversity and inclusion. A frame that can be helpful is to complete this sentence, and then expand on it in a brainstorming writing session: “my privilege has allowed me to ______, and as a result, I feel compelled to _______ in order to _____.” For instance, “My privilege as an upper-middle class man raised in a healthy home has allowed me to have access to mentoring, networks, and advice that many of my peers never had, and as a result, I feel compelled to mentor others, build robust inclusive networks, and look for talent in unexpected places.” This sort of opening could provide the foundation for an insightful, frank self-assessment that gives the reader genuine insight into your values.”

Show empathy: Demonstrate your ability to understand and respect different perspectives and experiences by expressing empathy and a desire to learn from others. Describe how you plan to continue to learn about and engage with diverse communities in the future.

Highlight your commitment to diversity: Emphasize your commitment to promoting diversity and inclusion in your academic and professional pursuits. Explain how you plan to use your experiences and understanding of these issues to contribute to the graduate school community. Identifying and listing your values is good, but providing stories and examples is much better.

Seek feedback: Before submitting your diversity essay, consider seeking feedback from someone who has experience with these types of essays. This could be a mentor, a teacher, or someone else who has a good understanding of the graduate school application process. Their feedback can help you refine your essay and ensure that it effectively communicates your commitment to diversity.

Importantly, our editors and consultants at Gurufi have extensive experience helping people write diversity essays.

Lastly, we recognize that this form of essay can feel unusual or uncomfortable, especially for non-American applicants who aren’t conversant with the world of DEI, why universities value diversity, or even what this idea means. After all, many applicants come from places that are largely mono-racial.

So, while there can be a learning curve, your mindset should ultimately be that the diversity essay is an opportunity to demonstrate your understanding and commitment to promoting diversity and inclusion, whether or not you are a minority. By reflecting on their experiences, acknowledging privilege, showing empathy, highlighting their commitment, and seeking feedback, non-minority students can write effective diversity essays that showcase their ability to contribute to diverse and inclusive academic communities.

Eight Tips for Starting Your MBA Application

It’s spring, so MBA applicants looking to submit in R1 2024 have begun the process of building their applications. At Gurufi, we’ve helped thousands of applicants earn admission to their dream schools, so we understand not just the process, but the mindset and strategy, needed to earn admission into top MBA programs.

In this video, we break down some early tips for thinking about your MBA application.

Starting your MBA application journey can be both exhilarating and daunting. With the aim of demystifying this process, we’ve compiled a video with eight essential tips to help you navigate the complexities and position yourself for success. Here, we distill those insights into a comprehensive guide for prospective MBA candidates.

Dream Realistically Big

Your personal statement is your chance to shine, to showcase your aspirations and dreams. But it’s crucial to balance ambition with realism. Reflect on your experiences and achievements to gauge the scale of your dreams. Your aspirations should be a natural extension of your past successes, demonstrating potential growth rather than an implausible leap.

The Power of Elegance in Writing

For STEM applicants, and indeed all applicants, the quality of your writing is as crucial as your quantitative skills. Strive for writing that is lean, direct, and impactful, without unnecessary embellishments. Your narrative should be clear, concise, and compelling, ensuring your ideas resonate powerfully with the admissions committee.

Listen to Your Intuition

Choosing between multiple MBA offers can be overwhelming. Trust your gut instincts—they’re often your subconscious synthesizing information faster than you can consciously. Consider not just the prestige of the program but where you feel you’ll truly thrive, as happiness and fit are paramount for success.

Focus on the Future

While your past achievements are important, your personal statement should primarily be forward-looking. Describe your experiences and current activities in a way that convincingly presents your envisioned future as attainable and aligned with your identity, skills, and accomplishments.

Thrive, Don’t Just Survive

An MBA should not be viewed merely as a stepping stone, but as a valuable phase of your life where you should thrive and find joy. The right program for you is one that not only advances your career but also enriches you personally and intellectually.

To Hire or Not to Hire Help

The decision to seek professional assistance for your MBA application depends on your confidence in your writing and the strength of your support network. An expert’s perspective can provide valuable insights and highlight your strengths effectively, especially if you’re unsure about your narrative skills.

Consider the ROI

Conducting a Return on Investment (ROI) analysis helps quantify the financial implications of pursuing an MBA. Consider the cost of the program against potential earnings post-graduation to understand the financial commitment and its impact on your future.

Plan and Reflect Early

Start preparing for your application well in advance. While focusing on standardized tests, also begin reflecting on potential essay topics. Keep a notebook for spontaneous ideas related to your personal statement, allowing your subconscious to mull over the prompts and enrich your narrative.

In conclusion, applying for an MBA is a journey that requires thoughtful reflection, strategic planning, and a deep understanding of one’s goals and capabilities. By following these tips, you can craft an application that not only showcases your achievements and potential but also resonates with the ethos of your dream MBA program. Remember, the goal is not just to gain admission but to find a program where you will flourish and set the stage for a successful and fulfilling career.