Mastering the MBA Personal Statement: From CV to Compelling Story

Crafting an MBA personal statement can be daunting. For many applicants, it’s the most uncomfortable part of the application process, transforming a straightforward CV into a compelling narrative. Yet, mastering this challenge is crucial for standing out in a competitive field. Here’s a comprehensive guide to help you navigate from your CV to a polished personal statement.

The Right Mindset

Your personal statement is about your future. Unlike a CV, which lists past achievements, your essay should articulate a clear, specific, and feasible plan for your future. This plan should align with the strengths and resources of the schools you are applying to, guiding your selection of stories and experiences to highlight.

Begin by asking yourself: “What do I want to become and do?” Then, follow up with: “What specifically do I need to learn to make that happen?” and “What is the foundation that has prepared me to pursue this knowledge?” Your past achievements matter, but only in the context of how they have prepared you for your future goals.

The One Big Question: Storytelling

The heart of your personal statement lies in storytelling. Rather than providing a breadth of experiences, focus on a few well-chosen stories that convey your traits and readiness for your goals. Ask yourself:

  1. What traits am I trying to convey?
  2. How can I demonstrate that I’m ready to pursue my given goal?
  3. What stories convey those traits and demonstrate your preparedness?

Remember, showing is more effective than telling. Instead of stating, “I have great entrepreneurial instincts,” show it through a story, like, “When Jane and I built Xenotech, we identified an unserved niche in the market and created a plan to service it.” A compelling story should make clear the trait you’re trying to convey without explicitly stating it.

Building and Writing Great Stories

Every personal statement must answer the clear “why?” questions:

  • Why MBA?
  • Why now?
  • What is your vision for the future?
  • What experiences or potential do you have that supports this vision?

Incorporate “the steak and the sizzle” into your stories. The “steak” includes a clear rationale for why you need an MBA, why now is the right time, and evidence of your ability or potential, grounded in past experiences. This foundation ensures you are not bragging but demonstrating your qualifications.

The “sizzle” adds passion, excitement, and personality to your stories. Showcase human moments and personal interactions that reveal your leadership, learning, and moments of loss. Avoid being all steak or all sizzle. All steak with no sizzle is boring and misses the chance to let your personality shine. Conversely, all sizzle with no steak comes off as emotional but lacking substance.

Your Plan of Attack

  1. Get a Notebook: Write down your aspirations and the traits or skills you hope to acquire or build upon.
  2. Identify Stories: List instances where you demonstrated or failed to demonstrate these traits. Failure can be a powerful source for a compelling essay.
  3. Connect the Dots: For each trait, find a story that shows your excellence and readiness to achieve your goals.

Final Hints

Before you start outlining, have a clear sense of what you hope to emphasize. Distill your core positioning down to 2-3 sentences. Use brainstorming and freewriting to generate useful content. Remember, your core task is storytelling.

Conclusion

Mastering the MBA personal statement requires a balance of clear planning and engaging storytelling. By focusing on your future goals, selecting meaningful stories, and blending rational arguments with personal passion, you can create a compelling narrative that stands out. For more tips and personalized guidance, check out Gurufi.com, where we’ve helped over 10,000 applicants achieve their dream schools. Good luck!

Ten Mistakes to Avoid in Your Medical School Personal Essay

A cartoon of a stressed-out student sitting at a cluttered desk with a laptop, books, papers, and a coffee cup, showing a worried expression with a thought bubble containing 5300 characters, a doctor, a hospital, and a ticking clock.
5300 Characters Can Determine Your Life!

5300 characters. That’s all you have. After years spent taking demanding prerequisites, stuffing your CV full of volunteer, research, and clinical experiences, and studying for months for the MCAT, you have 5300 characters -about 700 words- to tell the admissions committee why they should take you. No pressure.

In our 18 years of helping clients build compelling personal statements for medical school, we have seen people make just about every mistake you can imagine. Sometimes people make amazing new ones, but mostly they tend to make the same ones that most of their fellow applicants make. Avoiding these mistakes can help you create a stronger, more effective personal statement. Here are some typical errors and advice on how to avoid them:

1. Being Too Generic

One of the most common mistakes is writing a generic personal statement that could apply to any applicant. Admissions committees read thousands of essays, so it’s essential to make yours stand out. Avoid clichés and broad statements like “I want to help people” or “I have always been passionate about medicine.”

Don’t open with a bedside story about the night your grandma died and please avoid, at all costs, the phrase “tears in her eyes…” Yes, you do need to provide specific examples and personal anecdotes that highlight your unique journey and motivations, but do it in a way that features how you really felt and acted, and not how you think the AdCom wants to see you or how you imagine the scene might play out in a Hallmark Channel Christmas movie.

  1. Focusing Too Much on Others

    While it’s important to acknowledge the influence of mentors, family members, or patients, your personal statement should primarily focus on you. Thus the “personal” in “personal statement.” Avoid spending too much time discussing other people’s achievements or stories. Admissions committees want to learn about your experiences, qualities, and aspirations. Make sure your essay centers on your journey and how it has prepared you for a career in medicine.

It’s fine if you weren’t the MVP of the team or the leader of the group. Focus on what you DID do, the role you played, and what it taught you.

  1. Listing Experiences Without Reflection

    A great personal statement is far more than just a narrative CV. Simply listing your experiences and accomplishments is not enough. Admissions committees are looking for reflection and insight. Explain the significance of each experience and how it has shaped your decision to pursue medicine. Discuss the skills and lessons you have gained and how they have prepared you for medical school and a medical career.

A good rule of thumb is to “tell fewer stories better.” Instead of stuffing six stories into your essay, instead focus on two or three. Remember, you have your Work & Activities section and secondary essays to cover additional ground.

  1. Overemphasizing Academic Achievements

    While academic achievements are important, your personal statement should provide a holistic view of who you are. Avoid focusing solely on your academic successes. Highlight your extracurricular activities, volunteer work, research, clinical experiences, and personal interests. This approach demonstrates that you are a well-rounded individual with diverse experiences and skills.

Typically, you don’t even mention your grades or academic awards in a personal statement. The committee will already have that data, so no need to rehash it.

5. Neglecting to Address Motivations

Your essay needs, at some point, to answer the “why medicine?” question. Admissions committees want to understand why you are passionate about medicine and what drives you to pursue this challenging career. Failing to clearly articulate your motivations is a common mistake. Reflect on the experiences and values that have led you to this path and explain them compellingly. This clarity helps the committee see your genuine commitment to the field.

Importantly, if you have extensive experience within a field such as nursing or public health and you are looking to transition into a medical career, you need to make sure that your “why medicine?” also covers the “why not just keep working within public health?”

  1. Writing a Chronological Essay

    Your personal statement doesn’t HAVE TO be chronological. Avoid simply recounting your life story in order. Instead, focus on a few key experiences that have been pivotal in your decision to pursue medicine. Use these experiences to illustrate your qualities, motivations, and readiness for medical school. A thematic approach can make your essay more engaging and impactful. And, if done well, opening a bit further forward, then in your second paragraph doing a “soft reset” and telling your full story can be really effective.

    7. Using Complex Language and Jargon

    While it’s important to write professionally, using overly complex language or medical jargon can make your essay difficult to read. It also feels stiff and inhuman at a moment when you are trying to establish a sense of connection with your reader. Aim for clarity and simplicity. Write in a way that is accessible to a broad audience, including those who may not have a medical background. Clear and concise writing is more effective and demonstrates strong communication skills.

    8. Failing to Show Personal Growth

    Medical schools are looking for applicants who demonstrate personal growth and the ability to learn from experiences. Failing to show this growth is a missed opportunity. Reflect on the challenges you have faced and how you have overcome them. Discuss what you have learned from your experiences and how they have prepared you for a career in medicine. This reflection shows maturity and resilience.

    9. Not Proofreading Carefully

    Typos, grammatical errors, and awkward phrasing can detract from the quality of your personal statement. Not proofreading carefully is a common mistake that can be easily avoided. After writing your essay, take the time to proofread it multiple times.

  1. Not getting outside help.

Consider seeking feedback from mentors, peers, or professional consultants to catch any errors you might have missed. A polished, error-free essay reflects your attention to detail and professionalism. Obviously, this is something we can help you with at Gurufi.com, but if you cannot afford outside services, then lean on people whose writing you trust and also see what resources your school provides, as many will help former graduates even some years after they leave.

For more help with your personal statement, check us out at Gurufi.com. Our personal statement editors and consultants have decades of experience helping clients get into top medical schools. Our specialty is helping you craft compelling personal statements that move the needle in your admissions process! For questions, shoot us an email at service@gurufi.com. Check us out on Facebook, Twitter, and LinkedIn.

Ten Tips for Getting a GREAT Letter of Recommendation

 College-aged student handing over CV and personal statement to a smiling professor in a colorful cartoon office setting, with books, laptop, and certificates in the background.
As with all parts of your application, you need a smart strategy for Letters of Rec

In the competitive world of applications—whether for college, graduate school, or a new job—a strong letter of recommendation can be a deciding factor in your favor. At Gurufi, where we specialize in personal statements, CVs, and letters of recommendation, we have seen firsthand how a well-crafted letter can make a substantial difference. Despite the fact that they play a pivotal role, far too many people simple hand them off to letter-writers and don’t have a thoughtful plan to ensure they get the most of their letters. Here is a 10-part guide to writing a strong letter of recommendation.

recommendation.

 

  1. Ask for a STRONG Letter of Recommendation

When I worked as a professor, I would write a letter for anybody who asked… but not everybody got a strong letter. If you earned a B-, my letter would basically say, “Johnny was in my class, completed the assignments on time, and earned a passing grade.” I told people beforehand, “I’ll write you a letter because it’s part of my job, but you haven’t earned a strong one.” By contrast, a great student got a longer, more specific and detailed, and effective letter.

What’s the lesson here? Don’t just ask if somebody will write you a letter; ask if they’ll write you a STRONG letter. They may say “no,” or otherwise, hedge, which indicates that you need to find somebody else. And, if they were going to write you a strong letter beforehand, it helps to set the expectation that you are seeking a letter that highlights your strengths and capabilities in a compelling way.

 

  1. Provide Your Personal Statement and CV

The best letters of recommendation are details, specific, and align with the core themes of your application. As such, to write a strong and detailed letter, your recommender needs to know about your achievements, goals, and experiences. Providing them with your personal statement and CV offers a comprehensive view of your background. Your personal statement will give them insights into your motivations and aspirations, while your CV will highlight your accomplishments and relevant experiences. This information helps them write a letter that is specific and tailored to the opportunity you are seeking.

When I wrote letters, having these documents was quite helpful in terms of making sure that I included details that complemented their application.

  1. Offer to Meet with Them to Discuss Your Application

A face-to-face or virtual meeting can be incredibly valuable. During this meeting, you can discuss the specific points you would like them to mention in the letter. Share your goals, why you’re applying for this particular program or position, and any specific achievements you want to highlight. This conversation can also help you gauge their willingness and enthusiasm for writing the letter, and it provides an opportunity for them to ask questions to better understand how they can support your application.

  1. Be Judicious About Who You Are Asking

Choosing the right person to write your letter of recommendation is crucial. Ideally, your recommender should know you well and be familiar with your work. This is FAR MORE important than simply choosing a big name. They should be someone who has observed your skills, achievements, and character firsthand and can write extensively about them. A letter from a well-known person may carry weight, but only if they truly know you and can provide a detailed and personal account of your abilities. Academic advisors, professors, direct supervisors, or mentors who have worked closely with you are often the best choices.

 

  1. Provide Them with Plenty of Time

Respect your recommender’s time by asking them well in advance of your application deadline. A rushed letter may lack the detail and thoughtfulness of one that was written with ample time. Asking somebody at the last minute might, frankly, also really annoy them, and “annoyed” isn’t the state of mind you want your writer to have. Aim to ask at least a month before the deadline, and be clear about when you need the letter. This allows your recommender to plan their schedule and gives them the time to craft a well-considered letter.

  1. Follow Up Politely and Be Sure to Thank Them Afterward

Once your recommender has submitted the letter, express your gratitude. A hand-written thank-you note is a courteous way to acknowledge their effort and support. Let them know how much you appreciate their help and keep them informed about the outcome of your application. A sincere thank you not only shows your appreciation but also leaves a positive impression for any future requests you may have.

If the deadline is approaching and you haven’t received confirmation that the letter has been submitted, it is appropriate to follow up politely. A gentle reminder can ensure that your application is completed on time without causing undue stress to your recommender.

 

Lastly, if you earn admission or get the job, be sure to forward that information to your letter-writer and thank them for it again.

 

  1. Provide Context and Details

If there are specific experiences or projects you want your recommender to mention, provide them with details. For example, if you worked on a significant project under their supervision, remind them of the specifics and the impact of your work. This helps them include concrete examples that can strengthen your letter.

I always appreciated it when students said, “please emphasize my work on X, Y, or Z…” as it gave me clarity about what to include.

 

  1. Stay Organized

Keep track of who you asked, when you asked, and the deadlines for each letter. This organization ensures you don’t miss any important dates and allows you to follow up as needed without appearing disorganized or forgetful.

 

  1. Offer to Write a Draft

In some cases, your recommender might appreciate a draft letter that they can edit and personalize. This can save them time and ensure that the key points you want to be included are covered. However, this should be offered tactfully and only if you believe it will be helpful.

Letter writing is highly individualized, and different people will ask you for different things. Remember that you’re the one asking for a favor, so do whatever you can -within ethical boundaries- to help them help you.

 

  1. Understand the Format and Requirements

Different institutions may have specific requirements for letters of recommendation. Make sure your recommender is aware of these requirements, whether it’s a particular format, length, or topics that need to be covered. Providing this information upfront can help them write a letter that meets all necessary criteria.

This is especially important if letters have to be uploaded to particular portals. Make sure that you provide clear instructions and perhaps even offer to set it up for them if they haven’t already.

 

Conclusion

Securing a strong letter of recommendation requires careful planning, clear communication, and consideration for your recommender’s time and effort. By following these steps, you can ensure that your letters of recommendation are compelling, detailed, and tailored to support your application. At Gurufi, we’re here to help you through every step of the process, ensuring that your application stands out for all the right reasons. Good luck!

For more help with your personal statement, check us out at Gurufi.com. Our personal statement editors and consultants have decades of experience helping clients get into top Masters and Ph.D. programs in STEM, humanities, fine arts, and social sciences. Our specialty is helping you craft compelling personal statements that move the needle in your admissions process! For questions, shoot us an email at service@gurufi.com. Check us out on Facebook, Twitter, and LinkedIn.

Mistakes to Avoid When Planning Your Personal Statement, Secondaries, and Work & Activities

applicant preparing his medical school application
Have a plan for your entire medical school application before you begin

Of all the graduate and professional schools, medical school has the most onerous admissions process. Between MCATs, science prerequisites, personal statements, and secondaries, it can certainly feel overwhelming.

In the 15 years we’ve been helping applicants earn admission to their dream schools, we have become quite familiar with how difficult it can be to juggle all of the different pieces of written application materials. Crafting these components effectively requires a clear understanding of their distinct purposes and how they interrelate. This article will guide you through strategizing each part of the AMCAS application to present a compelling and cohesive narrative to admissions committees.

Planning Your Application

The best approach to tackling the AMCAS application is to begin with comprehensive planning. Start by reviewing the secondary essay prompts for all the schools you are applying to. While many of these prompts for the current application cycle may not yet be released, you can look at last year’s prompts, as they often remain largely unchanged. By gathering all the prompts, you can map out a plan to cover all your main points without redundancy.

The Personal Statement

The AMCAS personal statement serves two primary purposes: explaining the source of your interest in medicine and making the strongest case for your admission. Think of the personal statement as your opportunity to make a powerful impression on the committee in just 90 seconds. This requires focusing on depth, storytelling, and personal authenticity.

1. Depth and Storytelling: Your personal statement should delve deeply into your motivations for pursuing medicine. Use storytelling to illustrate your journey, highlighting pivotal moments that shaped your decision. Avoid generic statements; instead, provide specific examples that demonstrate your passion and commitment.

2. Personal Authenticity: Authenticity is crucial. Admissions committees want to see the real you, not an idealized version. Reflect on your unique experiences and perspectives, and convey them honestly. Authenticity resonates more than trying to fit a perceived mold of what a medical school applicant should be.

The Work & Activities Section

If the personal statement is about depth, the Work & Activities section is about breadth. This section allows you to demonstrate that you are a well-rounded candidate by showcasing a range of experiences. The main categories to cover are academic readiness, scientific bona fides, service, leadership, and character.

1. Verbs and Actions: Focus on what you did in each activity. Use strong, action-oriented verbs to describe your roles and contributions. This not only highlights your accomplishments but also demonstrates growth, initiative, and leadership.

2. “Most Significant” Entries: In the Work & Activities section, you have the opportunity to designate three experiences as “most significant.” Use these longer entries to provide depth to your application, complementing the breadth demonstrated in the other entries. If your personal statement focuses heavily on one or two areas, use these significant entries to balance your application by highlighting other aspects.

3. Avoid Redundancy: While it is fine to reference an experience mentioned in your personal statement, avoid repeating the same information. Instead, provide additional insights or details that were not covered in the personal statement.

The Secondary Essays

Secondary essays are school-specific and allow you to demonstrate why you are a good fit for each particular institution. These essays should be tailored carefully to address each prompt and align with the values and mission of the school.

1. School-Specific Fit: Research each school’s mission, values, and programs to understand what they are looking for in applicants. Use this information to craft essays that not only respond to the prompts but also highlight how your experiences and goals align with the school’s ethos.

2. Repurposing Text: While it is efficient to repurpose sections of text for multiple secondaries, do so with caution. Ensure that each essay remains responsive to the specific prompt and tailored to the school’s unique characteristics.

Integrating Key Concepts

As you compile these components, it is essential to integrate key concepts that medical schools value: leadership, service, advocacy, outreach, cultural competency, and diversity. Find ways to infuse your experiences with these themes, demonstrating your commitment through actions you have taken.

1. Leadership: Highlight instances where you have taken initiative, led teams, or influenced positive changes. This can be in academic, professional, or community settings.

2. Service: Showcase your dedication to serving others, whether through volunteer work, community service, or patient care experiences. Emphasize the impact you have made and the lessons you have learned.

3. Advocacy and Outreach: Demonstrate your involvement in advocacy or outreach efforts, especially those aimed at addressing healthcare disparities or improving community health. This shows your commitment to making a broader impact in medicine.

4. Cultural Competency and Diversity: Reflect on experiences that have enhanced your cultural competency and ability to work with diverse populations. Medical schools seek applicants who can navigate and contribute to diverse environments effectively.

Final Thoughts

Strategizing your AMCAS personal statement, Work & Activities, and secondary essays involves a careful balance of depth and breadth, authenticity, and strategic alignment with each school’s values. By planning ahead, focusing on what each section is supposed to accomplish, and integrating key concepts valued by medical schools, you can present a compelling and cohesive narrative that maximizes your chances of admission.

Remember, the goal is to provide a comprehensive picture of who you are as an applicant, highlighting both your qualifications and your personal journey toward a career in medicine. With thoughtful planning and execution, you can create an application that stands out and resonates with admissions committees.

For more help with your personal statement, check us out at Gurufi.com. Our personal statement editors and consultants have decades of experience helping clients get into top medical schools. Our specialty is helping you craft compelling personal statements that move the needle in your admissions process! For questions, shoot us an email at service@gurufi.com. Check us out on Facebook, Twitter, and LinkedIn.

Crafting a Compelling Work & Activities Section for Your AMCAS Application

A cartoon of a young medical student at a desk, surrounded by tools like a laptop, notepad, and pen. The room is bright and colorful, with symbols of the medical field such as a stethoscope, a heart symbol, and a medical cross. The student is smiling and focused on their work.
Have a plan when writing your Work & Activities Section!

              In my decade+ helping applicants get into their dream medical schools, I have revised probably 500+ Work & Activities sections. I’ve discovered that even applicants who spend weeks, or even months, building and fine-tuning their personal statements will treat the Work & Activities section almost as an afterthought. The drafts they send are rife with grammar errors, and often they assume they don’t even need to write in complete sentences.

              This is a big mistake.

              When you’re filling out your AMCAS Work & Activities section, it’s crucial to put as much thought into it as you would a cover letter or a personal statement. This section is your opportunity to illustrate your experiences, demonstrate your growth, and reflect on how these activities have prepared you for a career in medicine. If the personal statement is a single, deep introduction to who you are and what you value, then the W&A is your opportunity to complement that depth with well-considered breadth. It is a crucial part of your application, and you need to give it serious thought. Yesterday, I wrote about how you can go about selecting your three “Most Significant” activities for mini-essays, but today I want to focus on the other items that you include.

              Here are some strategies to make your Work & Activities section stand out.

Write in Full Sentences

Resist the temptation to use “resume shorthand.” While bullet points and concise phrases might be suitable for a resume, the AMCAS application is not the place for them. People often write in shorthand incomplete sentences because they want to say more, but you’re always better off saying a bit less but saying it much better. Write complete sentences that clearly describe your role, responsibilities, and contributions. This approach helps the reader understand the context of your experiences and the impact you made.

Care About Verb Choice

Choosing the right verbs can transform a simple activity description into a vivid account of your involvement. Powerful verbs like “led,” “developed,” “initiated,” and “collaborated” paint a picture of active engagement and responsibility. Whenever you see a “to be” (am, was, were, is, etc.) think about whether you can replace it with something more vivid and active. By focusing on action-oriented language, you highlight what you did, not just your title.

Focus on Learning and Improvement

Medical schools are interested in candidates who learn from their experiences and show personal growth. When describing your activities, consider what you gained from each experience. Did you develop new skills, overcome challenges, or gain insights into the medical field? Share these learnings to give admissions committees a sense of your journey and evolution.

Connect Activities to Medical School Preparation

While you don’t need to explicitly state how an activity prepared you for medical school, it’s helpful to think about this connection when writing your descriptions. If a particular experience had a significant impact on your decision to pursue medicine or taught you valuable skills for your future career, consider weaving that into your narrative.

This approach adds depth to your application and shows a clear link between your experiences and your medical aspirations.

Use Adjectives to Guide Your Writing… but keep most of them out of your entries

Before you write each entry, think about 3-5 adjectives you want to convey about yourself.

These could be qualities like “compassionate,” “dedicated,” “innovative,” or “team-oriented.” Let these adjectives guide your word choice and the aspects of your experience that you emphasize. This strategy helps maintain consistency and ensures that your descriptions align with your overall message. That said, your writing needs to be lean, so the words themselves likely won’t make the cut as you trim to meet the 700-character caps. But if you start out thinking about these descriptors as your North Star, they will come across in the text.

Write Like You Talk

Avoid stilted language or industry jargon that might sound insincere. Medical school admissions committees appreciate clarity and authenticity. Write in a conversational tone that reflects your personality and avoids excessive technical terms or jargon. This approach helps create a more engaging narrative and ensures your descriptions are accessible to all readers. If you wouldn’t use a word in your everyday life, don’t use it in your essay. A good way to identify stilted language is to read your text aloud to a friend and have them note places that don’t sound like you. You can also do the same by recording yourself reading it, then listening back. Moments that give you the “icks” might be indicative of them not being authentic to your voice.

Additional Tips

Be Specific: Provide concrete examples to illustrate your points. Instead of saying “I participated in research,” describe the project, your role, and any outcomes.

Keep It Concise: While you want to use full sentences, avoid unnecessary verbosity. Aim for clear, succinct descriptions that get to the point.

Review and Revise: Proofread your entries for grammar, punctuation, and clarity. Consider asking a mentor or advisor to review your Work & Activities section for feedback. Of course, we at Gurufi are experts at revising these texts, including trimming down overly long entries to fit the caps!

With these tips in mind, you can create a compelling Work & Activities section that effectively communicates your experiences, growth, and readiness for a career in medicine. Good luck!

For more help with your personal statement, check us out at Gurufi.com. Our personal statement editors and consultants have decades of experience helping clients get into top medical schools. Our specialty is helping you craft compelling personal statements that move the needle in your admissions process! For questions, shoot us an email at service@gurufi.com. Check us out on Facebook, Twitter, and LinkedIn.

Storytelling Mistakes on Your Personal Statement (and how to avoid them!)

Cartoon of a young South Asian man, animatedly telling a story to a captivated, diverse audience in a modern conference room. He is dressed in a smart business suit, gesturing with his hands as he speaks. The audience, consisting of various ethnicities and genders, shows expressions of engagement—some are leaning forward, others are laughing, and a few are clapping. A projector screen displaying a presentation is visible in the background, adding to the lively atmosphere of the interaction.
Understanding how to tell your story is key to success!

In nearly 20 years of helping people get into their dream schools, I’ve made a point of working with clients to create essays that are both engaging and substantive. This balance is the key to a great essay for graduate or professional school. But, somewhere along the line, people got it in their heads that the only purpose of a personal statement was to let the reader get to know them. This is a mistake.

Over and over, I will read a personal statement for medical school or law school in which the author will tell a story that is highly personal to them, but in which they fail to link that story to their application’s core strengths and themes. When I try to explain that they need to focus on things germane to their application, they will tell me that they want to let the reader know who they are, as if this is a sufficient explanation for a medical school essay that focuses almost exclusively on their love of triathlons or a law school essay that does not ever use the word “law.”

Why does this happen?  Essentially, it happens because people get so fixated on writing an *interesting* essay that makes the applicant sound *unique.*  I hear these words –interesting and unique- all the time, and while they are important goals, and they will help an essay if used properly, they are a means to an end and not the end itself.  The end, the purpose, and your primary motivation in a personal statement are simple: convince the reader that you are prepared and qualified for admission.

Given this, as you write your personal statement, you should keep in mind a simple and well-worn maxim that every salesman has heard a million times: Always Be Closing (ABC).  In other words, at every point in the essay, you need to keep in mind whether or not what you are saying is moving the reader closer to believing that you have the requisite knowledge, experience, and understanding of the field you hope to enter.

For every story, for every paragraph, and for every sentence, you do need to ask yourself, “What does this say about the strength of my candidacy?”  If the best that you can come up with that it says something interesting or unique about you, it doesn’t pass the ABC test.  On the other hand, if it shows that you have an important and germane skill or perspective, then it passes the ABC test.

Now, what I am NOT saying is to be boring or rote, or to provide a straightforward rendering of your CV in essay form. If there is some aspect of your personality that is meaningful to you, then take the extra time to think about how it aligns with your application. For instance, if you’re a triathlete applying to medical school, can you create an overarching frame or metaphor and use the three phases of a triathlon to discuss the three pillars of your preparation for medical school? Or perhaps you’ve learned things from preparation and training that are germane? Did the discipline you found in the pool, track, and open road give you a framework for thinking about challenges? In other words, a great story is wonderful… so long as you connect it to what you’re doing and who you aspire to become.

The story is your way in, but it’s not the sale. Make them interested, then make the sale. Always be closing.

For more tips on how to build a story that moves the reader AND improves your application, check out these two videos we did:

And

For more help with your personal statement, check us out at Gurufi.com. Our personal statement editors and consultants have decades of experience helping clients get into top Masters and Ph.D. programs in STEM, humanities, fine arts, and social sciences. Our specialty is helping you craft compelling personal statements that move the needle in your admissions process! For questions, shoot us an email at service@gurufi.com. Check us out on Facebook, Twitter, and LinkedIn.